News
Ubisoft says technical error caused in-game ads in Assassin's Creed
Players reported promotions for Assassin's Creed Mirage appeared when loading the map in Odyssey and Origins
Marketing (Page 2)
News
Activision made a secret deal for gun product placement in Call of Duty
Agreement with Remington for 2009's Modern Warfare 2 comes to light after lawsuit against arms makers
News
Tokyo Game Show 2023 set to be "largest ever"
The Japanese games expo will utilise its entire venue for the first time in four years this September, organisers said
Opinion
FF16's demo is a masterclass in pre-launch marketing | Opinion
The choices that allowed the demo from Square Enix' latest to shine lie in the game's fundamental design
News
Steam to stop using Google Analytics
Platform to strengthen internal traffic analytics tools instead, says Google's "tracking solutions don't align well with [Valve's] approach to customer privacy"
Academy
3 ways to bring more creativity into mobile game marketing (that don't just mean hiring Hollywood talent)
Metacore's CEO Mika Tammenkoski shares mobile marketing tips following Merge Mansion's viral Pedro Pascal ad
Feature
Sponsored | Want a trailer? What you actually need is a dating sim
Meet the production studio putting your community at the heart of your marketing campaigns
News
FTC warns companies over unsubstantiated AI claims
Commission reminds businesses in all industries it will be monitoring baseless or exaggerated marketing around AI
Academy
Where are people going to advertise games in 2023?
Gamesight CEO Adam Lieb and CMO Nicole Yang share their views on trends across platforms from TikTok to Twitter to Reddit
Academy
How to get better game capture for your trailer
Specialists from The Trailer Farm share tips for getting great quality footage out of any game
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News
The future of game marketing and community | Playable Futures Podcast
Heaven Media's Mark Reed and Amplitude Studio's Romain de Waubert de Genlis discuss the role fans play in promoting and event developing games today
News
Super Nintendo World US opens on February 17
Mushroom Kingdom-themed amusement park will become a major fixture of Universal Studios Hollywood
News
Hades 2, Death Stranding 2 and Armored Core 6 revealed at The Game Awards 2022
Show also unveiled new project from Bioshock maker Ken Levine, new Crash Bandicoot party title, lots of 2023 releases
News
God of War Ragnarök storms The Game Awards 2022
Six wins for Sony's acclaimed Norse adventure, but Elden Ring named Game of the Year
Feature
PID Games: The "punk" indie publisher giving small studios their first chance
Stanislas Jun Peyrat talks about creating safety for new studios, and bringing fun to the games industry
Opinion
AI moderation will cause more harm than good | Opinion
The problem of in-game abuse can only be solved through a proper commitment of resources; magical thinking about AI solutions will only make things worse
Academy
Four lessons Apex Legends: Mobile can teach about porting AAA franchises to mobile
GameRefinery's Erno Kiiski looks into what makes Respawn's smartphone spin-off a successful handheld title
Academy
The hidden costs of indie game development
Experts explore the unforeseen financial challenges of indie dev, and how you can better plan your upcoming game development journey as a new studio
News
ÜberStrategist snags marketing firm VirTasktic
VirTasktic CEO Carolyn Crummey steps into the role of ÜberStrategist’s chief marketing officer
Academy
Fine-tuning Tunic's marketing message
Finji CEO Bekah Saltsman identified three problems heading into the game's release and five efforts to address them
Feature
Video games are the new battleground for big brands
A panel of experts discuss how everyone from high-end fashion labels to celebrities are collaborating more closely with video games
Academy
The ultimate guide to pitching your game
Advice from all around the industry about how to pitch your game
Academy
Don't do that: What to avoid when soft launching a game
AppQuantum's Sergey Ryabtsev and Alina Zlotnik reflect on the mistakes made on a cancelled project and share advice on soft launching in the mobile free-to-play space
Academy
Pitching to work on a well-known IP
CEO Aj Grand-Scrutton talks through the process that gave Dlala Studios access to established characters like Mickey Mouse and Battletoads